D&M
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蘇州光明眼科 │ 于光明見(jiàn)希望，眼科療愈新體驗(yàn)
Suzhou Bright Eyes │ Seeing Hope in Brightness, New Experience of Ophthalmic Healing
?建筑的藝術(shù)在于
把人類(lèi)外在本無(wú)精神的東西
改造成為表現(xiàn)自己精神的一種創(chuàng)造
- 黑格爾
2023年10月，D&M接洽了蘇州光明眼科醫(yī)院的設(shè)計(jì)邀約。該院位于蘇州自貿(mào)區(qū)湖西CBD中心，是園區(qū)首家依照國(guó)家二級(jí)眼科專(zhuān)科醫(yī)院的標(biāo)準(zhǔn)建設(shè)的現(xiàn)代化醫(yī)療機(jī)構(gòu)，醫(yī)院共設(shè)三層面積近4000平方米。
In October 2023, D&M was approached to design the Suzhou Bright Eye Hospital. Located in the center of Huxi CBD in Suzhou Free Trade Zone, the hospital is the first modern medical institution in the park to be built according to the standards of a national level 2 eye specialty hospital, with three floors covering nearly 4,000 square meters.
在體驗(yàn)為主的新商業(yè)時(shí)代，傳統(tǒng)醫(yī)療機(jī)構(gòu)的呆板固化的單一功能展陳思維正被擯棄。如何在競(jìng)爭(zhēng)激烈的蘇州眼科市場(chǎng)脫穎而出，成為國(guó)際一流的眼科醫(yī)院，唯有在醫(yī)療設(shè)備與醫(yī)資力量同質(zhì)化的基礎(chǔ)上，進(jìn)行“創(chuàng)新眼科服務(wù)體驗(yàn)”上的全新賦能方能一騎絕塵。
In the experience-oriented new business era, the traditional medical institutions of the stagnant solid single-function exhibition thinking is being abandoned. How to stand out in the fiercely competitive Suzhou ophthalmology market and become an international first-class eye hospital, only on the basis of homogenization of medical equipment and medical personnel, the new empowerment of “innovative ophthalmology service experience” can ride on the road to success.
蘇州作為“江南文化”的核心載體，自然生態(tài)與人居文化的融合美輪美奐，是形成獨(dú)有城市文化的空間重塑考量。
As the core carrier of “Jiangnan culture”, Suzhou is a beautiful fusion of natural ecology and human culture, which is a spatial remodeling consideration for the formation of a unique urban culture.
顛覆與消解傳統(tǒng)的醫(yī)療空間布局，引入體驗(yàn)導(dǎo)向空間價(jià)值思維，重新定義新商業(yè)時(shí)代下的醫(yī)療人文關(guān)懷空間。
It subverts and dissolves the traditional medical space layout, introduces experience-oriented space value thinking, and redefines the medical humanistic care space in the new commercial era.
入門(mén)處的一級(jí)視野為“希望之瞳”的視覺(jué)錘創(chuàng)意道具設(shè)計(jì)，旨在強(qiáng)化“光明眼科”的核心價(jià)值觀(guān)，傳統(tǒng)的一級(jí)功能性的導(dǎo)診臺(tái)被設(shè)計(jì)并移為二級(jí)視野。
The first level of vision at the entrance is designed as the visual hammer of “pupil of hope”, which aims to strengthen the core value of “Bright Ophthalmology”, and the traditional first level of functional guidance desk is designed and moved to the second level of vision.
“希望之瞳”：柔與剛的對(duì)話(huà)，肌理與光感的融匯貫通，將原本功能性的一級(jí)視野區(qū)域和電梯區(qū)域轉(zhuǎn)變?yōu)榫駡?chǎng)域，并巧妙將室內(nèi)與室外的花園串聯(lián)為一體，形成了商業(yè)與自然的自洽語(yǔ)境。
“pupil of hope”: the dialogue between softness and rigidity, the integration of texture and light, transforming the originally functional first-level vision area and elevator area into a spiritual field, and cleverly connecting the indoor and outdoor gardens into one, forming a self-concordant context between business and nature.
導(dǎo)診臺(tái)橢圓形一體成型的上下結(jié)構(gòu)互為呼應(yīng)，原本突兀的立柱成為“安全的精神支柱”隱語(yǔ)，極簡(jiǎn)開(kāi)放性釋放空間的空靈感。天花的弧與直塑形意喻著嚴(yán)謹(jǐn)?shù)拇涡蚋小?/span>
The oval-shaped top and bottom structures of the consultation desk echo each other, and the originally abrupt columns become a cryptic phrase for “spiritual pillar of security”, releasing the inspiration of the space with minimalism and openness. The curved and straight shape of the ceiling symbolizes the sense of strict order.
休憩等待區(qū)群組沙發(fā)在淡化醫(yī)療屬性的同時(shí)，更增添城市會(huì)客的悠閑愜意。
The sofas in the waiting area group downplay the medical attributes while adding to the relaxation and coziness of the city's guests.
自然光的引入，簡(jiǎn)潔有序的鏡展區(qū)更顯光明寧謐。
With the introduction of natural light, the simple and orderly mirror exhibition area is more bright and tranquil.
“光之隧道”的通道設(shè)計(jì)，消解了原本乏味的步進(jìn)，激發(fā)探究與好奇心。
The “Tunnel of Light” is a passageway designed to dissipate the tediousness of walking and to stimulate inquiry and curiosity.
巨大穹頂天花下的“百變空間”：集寓教、會(huì)議、展示、溝通為一體的“百變空間”，靈活多變組合讓城市社交屬性buff疊滿(mǎn)。
The “Hundreds of Variable Spaces” under the huge dome ceiling: the “Hundreds of Variable Spaces” integrating education, meeting, exhibition and communication, and the flexible and variable combinations make the city's social attributes stacked with buffs.
移步換景：室內(nèi)室外的景觀(guān)瞬間切換最大可能消解空間的單一性。
Move and change the landscape: the landscape of indoor and outdoor instantly switching to maximize the possibility of dissolving the monotony of space.
現(xiàn)代商業(yè)與城市文化的和諧共存。商業(yè)的功利性被淡化，城市的文化與精神自然植入，刪繁就簡(jiǎn)的空間語(yǔ)言與故事，“有趣的體驗(yàn)”更在意顧客內(nèi)心的細(xì)微感受與體驗(yàn)。
Harmonious coexistence of modern business and urban culture. The utilitarian nature of business is diluted, the culture and spirit of the city are naturally implanted, the spatial language and story are simplified, and the “interesting experience” pays more attention to the customer's inner subtle feelings and experiences.
大通道的洄游動(dòng)線(xiàn)設(shè)計(jì)，清晰且醒目的導(dǎo)視設(shè)計(jì)，彌漫著對(duì)中老年患者的友好：無(wú)論在行進(jìn)的舒適性亦或是尋診、結(jié)算、取藥等的識(shí)別便利性。
The design of the migratory movement of the large corridor and the clear and eye-catching guide design are friendly to the mid ying the patients in searching for diagnosis, settling the bill, and picking up the medication.
大面積的白色述說(shuō)著純粹與松弛，與色彩繽紛的各式沙發(fā)組合形成撞色，意味著生活方式的多彩多姿與趣味性。
The large area of white speaks of purity and relaxation, and the colorful combination of various sofas creates a clash of colors, implying a colorful and interesting lifestyle.
以嚴(yán)謹(jǐn)高效的空間功能與動(dòng)線(xiàn)講述專(zhuān)業(yè)。
Telling professionalism with rigorous and efficient spatial functions and movement lines.
以宏觀(guān)的簡(jiǎn)美與微觀(guān)的創(chuàng)意體驗(yàn)讓顧客自由徜徉其中。
The macroscopic simplicity and microcosmic creativity of the experience allows customers to wander freely.
極簡(jiǎn)的空間美學(xué)向來(lái)為青年人所喜愛(ài)推崇，松弛有度的空間布局彰顯處醫(yī)學(xué)嚴(yán)謹(jǐn)?shù)拇涡蚋?，漫游其中，挑深感與縱深感釋放出濃郁的精神氣息：既開(kāi)放又私密，既簡(jiǎn)約又豐富。
Minimalist spatial aesthetics has always been loved and respected by young people, the relaxed spatial layout highlights the sense of medical rigor in the order of roaming in which the sense of depth and depth of the release of a strong spiritual atmosphere: both open and private, both minimalist and rich.
東方美學(xué)的茶水間，極簡(jiǎn)精致的人文關(guān)懷氣質(zhì)。
Oriental aesthetics of the pantry, minimalist and refined humanistic care temperament.
井字天花：采用現(xiàn)代建筑設(shè)計(jì)的平頂凹式井字天花手法，釋放更大的縱向空間，消弭壓抑感。
Tic-tac-toe ceiling: The modern architectural design of flat-roofed concave tic-tac-toe ceilings releases more vertical space and eliminates the sense of oppression.
導(dǎo)視系統(tǒng)
LOGO與導(dǎo)視扁平化的視覺(jué)設(shè)計(jì)，空間語(yǔ)言的理性感知更為顯性。場(chǎng)域內(nèi)外的情境塑造凸顯空間美學(xué)的本真。
With the flattened visual design of LOGO and visual guide, the rational perception of space language is more explicit. The shaping of the situation inside and outside the venue highlights the true nature of the aesthetics of the space.
蘇州光明眼科，共享全球眼科科技，創(chuàng)建一流的國(guó)際眼科醫(yī)院，以＂專(zhuān)業(yè)、穩(wěn)重、親切、誠(chéng)實(shí)＂的品牌形象，助力廣大市民＂發(fā)現(xiàn)更美視界＂！
Suzhou Bright Ophthalmology, sharing the global ophthalmology science and technology, to create a first-class international eye hospital, with “professional, stable, friendly, honest” brand image, to help the general public “find a more beautiful vision”!
D&M店與面，秉承“有趣的體驗(yàn)”為設(shè)計(jì)理念，深耕商業(yè)空間、零售空間、品牌視覺(jué)領(lǐng)域的體驗(yàn)創(chuàng)新設(shè)計(jì)。公司業(yè)務(wù)遍及亞太區(qū)，具備國(guó)際化視野與思維。我們致力于提供專(zhuān)業(yè)而精準(zhǔn)的高價(jià)值服務(wù)，協(xié)助客戶(hù)打造最頂級(jí)的全新商業(yè)空間。
Embracing the design concept of engaging experiences, D&M specializes in experience innovation design in the fields of commercial space, retail space and brand vision. We boast a large market covering the entire Asia Pacific region. With a global vision and mindset, we are committed to providing professional and precise high-value services to help clients create the best unique commercial space .
項(xiàng)目名稱(chēng)：蘇州光明眼科醫(yī)院
項(xiàng)目業(yè)主：蘇州光明眼科醫(yī)院有限公司
設(shè)計(jì)方：店與面（廣州）創(chuàng)意設(shè)計(jì)有限公司
設(shè)計(jì)師團(tuán)隊(duì)：邱啟平、李東輝、袁善銘、劉偉燕、林濤、李帆、盛威
甲方團(tuán)隊(duì)：林云云、徐雯蓉、苗亞州、姜玉波、黃勇
工程管理：周志勇、陳康林
工程單位：蘇州大千名門(mén)建設(shè)科技有限公司
裝置藝術(shù)：廣州玖藝裝置藝術(shù)有限公司
家具定制：蘇州弗迪斯家具有限公司
公司網(wǎng)站：http://www.gvc.sh.cn/
項(xiàng)目地址：中國(guó) 江蘇
完成時(shí)間：2024年3月
建筑面積：2100㎡
視覺(jué)&傳媒管理：李帆、盛威
攝影：吳鑒泉
撰文：袁善銘
Project Name: Suzhou Bright Eye Hospital
Project Owner: Suzhou Bright Eye Hospital Co., Ltd
Designer: D&M (Guangzhou) Creative Design Co., Ltd
Designer Team: Qiu Jacky, Li Donghui, Yuan Shanming, Liu Weiyan, Lin Tao, Li Fan,Sheng Wei
Party A's team：Lin Yunyun, Xu Wenrong, Miao Yazhou, Jiang Yubo,Huang Yong
Project Management: Zhou Zhiyong, Chen Kanglin
Engineering unit：Suzhou Daqianmingmen construction technology Co., Ltd
LtdInstallation art：Guangzhou Nineart Installation Art Co., Ltd
Furniture customization：Suzhou Fordis Furniture Co., Ltd
Company website: http://www.gvc.sh.cn/
Project Address: Jiangsu, China
Completion date: March 2024
Building Area: 2100 m2
Visual & Media Management: Li Fan, Sheng Wei
Photographer: Wu Jianquan
Written by: Yuan Shanming
店與面(廣州)創(chuàng)意設(shè)計(jì)有限公司 聯(lián)系電話(huà)：400-991-6008 聯(lián)系郵箱：wedesign@vip.163.com
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