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IAI設(shè)計(jì)獎(jiǎng)（IAI Design Award），簡(jiǎn)稱(chēng)“IAI”，是亞太地區(qū)乃至全球最具影響力和美譽(yù)度的設(shè)計(jì)大獎(jiǎng)之一。作為亞洲最具創(chuàng)新力的設(shè)計(jì)獎(jiǎng)項(xiàng)，IAI評(píng)審團(tuán)會(huì)對(duì)出色的設(shè)計(jì)作品進(jìn)行評(píng)估并頒發(fā)獎(jiǎng)項(xiàng)，IAI設(shè)計(jì)獎(jiǎng)被公認(rèn)為具有高認(rèn)可度和含金量的全球設(shè)計(jì)獎(jiǎng)，被譽(yù)為設(shè)計(jì)界的“奧斯卡”。

IAI Design Award, abbreviated as "IAI", is one of the most influential and prestigious design awards in the Asia-Pacific region and even the world. As the most innovative design award in Asia, the IAI jury evaluates and awards outstanding design works, and the IAI Design Award is recognized as a highly recognized and valuable global design award, known as the "Oscar" in the design industry.

設(shè)計(jì)節(jié)自2006年至今已經(jīng)成功舉辦十五屆，獲獎(jiǎng)?wù)弑椴既?0多個(gè)國(guó)家和地區(qū)，專(zhuān)業(yè)門(mén)類(lèi)齊全，參賽類(lèi)別多達(dá)上百項(xiàng)，已經(jīng)成為一個(gè)面向全球的綜合性設(shè)計(jì)競(jìng)賽平臺(tái)，競(jìng)賽內(nèi)容涵蓋建筑、工業(yè)產(chǎn)品、時(shí)尚、品牌包裝等上百個(gè)參賽類(lèi)別。

Since 2006, the design festival has been successfully held for 15 sessions, the winners from more than 40 countries and regions around the world, with a complete range of professional categories as many as hundreds of categories, has become a comprehensive design competition platform for the world, the competition content covering hundreds of categories such as architecture, industrial products, fashion, brand packaging and so on .

6月22—25日，2023 IAI國(guó)際設(shè)計(jì)節(jié)暨第14/15屆IAI全球設(shè)計(jì)獎(jiǎng)?lì)C獎(jiǎng)盛典于在廈門(mén)舉行。D&M憑借獨(dú)具創(chuàng)新的設(shè)計(jì)從國(guó)內(nèi)外眾多優(yōu)秀參賽作品中脫穎而出，共斬獲2項(xiàng)殊榮，其中設(shè)計(jì)項(xiàng)目「深圳愛(ài)爾西柚眼科門(mén)診部」榮獲IAI室內(nèi)醫(yī)療空間大獎(jiǎng)，「蘇寧3C潮玩體驗(yàn)店」榮獲IAI室內(nèi)商業(yè)空間大獎(jiǎng)。

From June 22 to 25, the 2023 IAI International Design Festival and the 14th/15th IAI Global Design Awards Awards Ceremony were held in Xiamen.With its innovative design, D&M stood out from many excellent entries at home and abroad, and won a total of 2 awards, including the IAI Excellence Award-Medical Space for its design project "Shenzhen Aier See You Ophthalmic Outpatient Department" and the IAI Excellence Award-Commercial Space for its "Suning 3C Tide Play Experience Store".

獲獎(jiǎng)項(xiàng)目

Awards 01

IAI室內(nèi)醫(yī)療空間大獎(jiǎng)

IAI Excellence Award-Medical Space

深圳愛(ài)爾西柚眼科門(mén)診部

Shenzhen Aier See You Ophthalmic Outpatient Department

設(shè)計(jì)項(xiàng)目核心是顛覆以往傳統(tǒng)守舊的醫(yī)療設(shè)計(jì)，從品牌理念與視覺(jué)設(shè)計(jì)到品牌體驗(yàn)空間的創(chuàng)建，打造國(guó)內(nèi)眼科醫(yī)療領(lǐng)域的高階服務(wù)體驗(yàn)。通過(guò)“美”“知”“信”浸潤(rùn)式三大體驗(yàn)版塊，在1200平方米的空間進(jìn)行多層級(jí)的品牌價(jià)值構(gòu)建和全維體驗(yàn)，成為一個(gè)講述“發(fā)現(xiàn)更好的自己”的完美蛻變故事，打造一個(gè)時(shí)下年輕人為之神往的“青春造夢(mèng)場(chǎng)”。

The core of the design project is to overturn the traditional and conservative medical design, from the brand concept and visual design to the creation of brand experience space, to create a high-level service experience in the domestic eye medical field.Through the three immersive experience sections of "Beauty", "Knowledge" and "Faith", the multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself", and create a "Youth dream field" that young people are fascinated by nowadays.

獲獎(jiǎng)項(xiàng)目

Awards 02

IAI室內(nèi)商業(yè)空間大獎(jiǎng)

IAI Excellence Award-Commercial Space

蘇寧3C潮玩體驗(yàn)店

Suning 3C Tide Play Experience Store

我們?cè)噲D設(shè)計(jì)一個(gè)「充滿(mǎn)覺(jué)醒與反叛意識(shí)」的場(chǎng)景化零售體驗(yàn)店。以賽博朋克構(gòu)建蘇寧與目標(biāo)用戶(hù)對(duì)“潮”態(tài)度的定義的共同情感溝通點(diǎn)，表明了蘇寧對(duì)潮品的嚴(yán)選態(tài)度，也喚醒了消費(fèi)者內(nèi)心，獨(dú)立、清醒、明亮，不被潮流裹挾，選擇最適合自己的美好潮品。

We tried to design a scenario-based retail experience store that is "Full of Awakening and Rebellion".The common emotional communication point of building the definition of "Tide" attitude between Suning and target users with cyberpunk shows Suning's strict attitude towards trendy products, and also awakens consumers' hearts, independent, sober and bright, not caught up in trends, and choose the most suitable trendy products.

頒獎(jiǎng)現(xiàn)場(chǎng)

Awards Ceremony

更多賽事資訊請(qǐng)瀏覽IAI官方網(wǎng)站

http://www.iai-apdf.com/

D&M店與面，秉承“讓零售創(chuàng)新更有趣有效”的設(shè)計(jì)理念，聚焦新零售領(lǐng)域的品牌升級(jí)以及空間創(chuàng)意體驗(yàn)設(shè)計(jì)。我們致力于在零售創(chuàng)意領(lǐng)域?yàn)椴煌袠I(yè)的前瞻性客戶(hù)，打造最頂級(jí)的零售空間創(chuàng)意體驗(yàn)和品牌營(yíng)銷(xiāo)推廣的視覺(jué)設(shè)計(jì)。

D&M adhering to the design concept of "making retail innovation more fun and effective" ,focus on brand upgrading and space creative experience design in the new retail field.We are committed to creating top-notch retail space creative experience and brand marketing visual design for forward-looking clients in different industries,create top-notch visual design for retail space creative experience and brand marketing promotion.